New global head appointed as Royal Enfield gears up for its vision to be India’s first global consumer brand

Head of marketing at television network Star Sports- Mr Shubhranshu Singh is all set to take up the position of head of global brand at Royal Enfield. Mr Shubhranshu Singh had previously worked with Visa, Diageo India and HUL.

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Why is this important

Eicher motors motorcycle brand- Royal Enfield is approaching sales milestone of million motorcycles a year and hence it would now be difficult for the company to sustain growth rate of 25-30% every year. Hence, it is important for the company to grow in the mid size motorcycle space in the world to continue its dream run.

Stock to be impacted

The stock of Eicher Motors (CMP: Rs 30614, M.cap: Rs 83475 cr, 23x FY20E PE)  will be impacted positively as the news imparts confidence to the investors that the company is on its pathway to become India’ first global consumer brand.

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