Lohia Auto Industries, an emerging electric three-wheeler maker, is planning to intensify focus on two-wheelers with a new fleet of electric and cruiser bikes to carve a niche for itself in the growing market.
Why is this important?
The premium motorcycle segment in India is growing fast and within that the cruiser bike segment is highly untapped. Lohia Auto will be competing with Royal Enfield in that space. The company is hopeful of competing with Royal Enfield due to its favourable pricing equations.